Reset Axis Co. was created by Kendell Madden, drawing from years of experience building and leading purpose-driven experiences through the Road Warrior Foundation (RWF) at RoadWarrior.org

Through RWF, Kendell worked closely with veterans and families, seeing firsthand how structured challenges, shared effort, and intentional time together can change lives. That work shaped a clear belief: the most meaningful growth happens when people step away from distraction and into experiences that demand presence, responsibility, and connection.

Reset Axis Co. was built as an extension of that belief—with a more personal purpose.

At its core, Reset Axis Co. exists to create experiences that matter, and to build something lasting that Kendell can pass on to his children. The goal isn’t volume or hype—it’s legacy. Experiences designed with intention. Environments built for real connection. Moments that stay with people long after the weekend ends.

From father–son experiences like LINEAGE to private and organizational retreats, Reset Axis Co. focuses on doing hard things together, learning practical skills, and strengthening the bonds that truly matter.