Reset Axis Co. was created by Kendell Madden after more than a decade leading purpose-driven experiences through the Road Warrior Foundation at RoadWarrior.org, where he has helped host nearly 1,000 veterans on bucket-list adventures built around challenge, community, and reconnection.

Kendell is also a 10th Planet Freaks Jiu-Jitsu black belt, and that performance mindset shapes how Reset Axis experiences are built: clear standards, real coaching, and environments that test people honestly under pressure.

Through years of working with veterans and families, one belief became clear. Real growth happens when people step away from distraction and into shared challenge, responsibility, and time together that actually matters.

Reset Axis Co. exists to create those environments. The goal isn’t volume or hype. It’s legacy. Experiences built with intention that strengthen relationships, raise standards, and stay with people long after the weekend ends.

From The Pressure Lab and Lineage to private team intensives and curated corporate experiences, Reset Axis creates structured settings where people do hard things together, examine performance honestly, and build stronger teams and families.